"Heat up your Profits with Strategic Cold Calling!"
In the technology based world we now live in Baby Boomers and Millennials alike are likely to be inclined to attempt to replace the...
The Sandwich Approach to "Business Trend Analysis"
First take a moment to imagine the perfect sandwich. Is it a Rueben, a thick juicy hamburger, turkey & Swiss, or maybe a good ‘ol PB & J?...
Embracing Innovation Management!
What do CEO’s Indra Nooyi, PepsiCo.; Travis Kalanick, Uber; Ursula Burns, Xerox; John Mackey, Whole Foods; and Larry Page, Google have in...
Suffering From The Superhero Syndrome? Here's Help!
Most entrepreneurs wear so many hats in their businesses that they often lose sight of the fact that many of the functions they carry out...
(VOV) Value Over Volume
Treat your customers like lifetime partners. ~ Michael LeBoeuf Have you heard the saying “The customer is always right?” We dare to say...
Sales Is a Contact Sport. You Winning?
The sale itself is a competition and it is not a sale unless you are able to build a team that wins. Because everyone’s inner desire is...
The Importance of Understanding Your Brand
Most people think of branding as an external concept created by a marketing firm or a pricey consultant that includes logos, color...
