Strategic Planning

Strategic planning is the process of setting priorities while focusing energy and resources that accomplish individualized goals. It strengthens operations, ensures that “everything” is progressing toward common goals, deeply rooted in strategic outcomes, and achieving desired results. Manifesting as a disciplined effort producing fundamental decisions and actions shaping and guiding an organization according to; who it serves, what it does, and why it does it, focusing on the future. Effective strategic planning articulates not only where an organization is going and the actions needed to ensure progression, but also how it will assess its success.

 

Outcomes

• Structure: A strong foundation.

• Sustainability: Processes and systems that ensure the longevity of your business.

• Profit: Stable and strong revenue streams.

• Effective: Our solutions are designed to ensure the effectiveness of your project.

• Progression: Growth and expansion are expected within the first year.

 

Innovation Strategy

 Is it ever disputed that, in business, growth only occurs as a result of innovation?  In fact, the absolute answer to business growth is that innovation is the only solution.  We partner with you to identify and implement innovation strategies/solutions that transform your profit and processes. Get strategy on:

• How to expand your brand 

• How to expand your business model 

• How to penetrate your market

• How to effectively price your products and solutions

• How to reach your business goals

• How to breakthrough business barriers

• How to identify new markets 

• How to create a sales strategy that works

• How to capture and engage your audience

• How to keep your pipeline full

• How to effectively use social media 

 

 

 

 

 

 

 

 

Brand Communication

 

Is the art of effectively establishing your identity within the marketplace as well as marrying the companies “Brand” perception with that of the market. The outward expression of your brand – includes your name, trademark, communications, and visual appearance – this is brand identity. In this process we help to create the brand image, which is a customer's mental picture of your brand. Brand identity is what The Merit Group LLC will help you communicate to your potential consumers.  Over time, the brand identity evolves and gains new attributes from consumer perspectives. 

 

Your CSC-SM will help to create awareness of your brand, idea, solution or business using skilled online tactics. Your CSC-SM will post 5 to 6 content driven posts for 12 consecutive weeks. The goal of your CSC-SM is to a) saturate your market with your message b) create online awareness c) drive traffic to your site and d) help to create online relationships. They will:

• Join Face Book and Linked In Groups for Collaboration

• Create a Linked In and Facebook Business Page

• Recreate a Twitter account

• Create awareness via social media

• Create a Hoot Suite Account with 5 to 6 posts daily

 

Website Design

The Merit Group LLC will create or redesign your website. All the essential elements needed for a functional and competitive website are included such as back-end SEO, Pictures, Conversion Tools, Graphics, Videos, and More. We can also create your content and ensure the following:

• Solidified Domain

• Ensure Website Training for Maintenance

• Editing

• Visual effects

• Email Mailbox with up to 3 users

 

Sample Sites Below:

 

Steward Speakers

Indianapolis African American Business Counsel

Massages by Monique

Ganser Delivery and Marketing Solutions

Authentic Institute

Whitaker Worldwide LLC

TSR Investments LLC

Just Ask KiKy

The Merit Group LLC

Prozier & Associates LLC

Lu Lu Magazine - Coming 

She Dreams - Coming Soon

Choose Joy Now - Coming Soon

Denim & Diamonds - Coming Soon

 

 

Social Media Architecture

The Merit Group will determine which interactive applications and social media platforms best suit your needs by fine tuning the best strategies through testing. Penetrating the “right” market for your brand is essential. We help you create your identity in the marketplace. We create a custom design social media campaign, we outsource to meet goals, and achieve objectives. Our service includes an exhaustive launch and training, ensuring you stay ahead of the competition. 

 

Platforms Created:

• FaceBook

• Twitter

• Linked In

• Spreecast

• WebEx

• HootSuite

• Periscope

• BLOG Talk Radio 

 

Graphic Design:

• FaceBook Covers

• Twitter Covers

• Linked In Covers

• Brochures

• Business Cards

• Rack cards

• Logo 

• Speaker Sheets 

 

**** Microloans Available.