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Sales Is a Contact Sport. You Winning?

  • Sherri Dallas, Blogger The Merit Group LLC
  • Mar 24, 2015
  • 2 min read

Contact Sport.jpg

The sale itself is a competition and it is not a sale unless you are able to build a team that wins. Because everyone’s inner desire is to win let’s consider the sale victorious and now a team is formed between you and your customer. Let’s consider how we keep the team together focusing on the common goal of continuing to compete together and increase sales from within the team.

Approximately 55 to 65 percent of salespeople do not conduct a strategic sales follow-up. Once the sale is won they move on to find the next player on their team. Without a strategic game plan following-up the sale, future and repeat sales are in dire jeopardy.

You are likely asking: How do I create a strategic plan that is effective for following up with a potential, current, or former client? What happens after the sales call? What are my next steps?

Here are four small steps that will help you win BIG with clients:

Step 1: Get a commitment for a follow up. Win or lose you’ve got to get back in or stay in the game. If you don’t…your competition will!

Step 2: Add them to a Customer Relationship Management system to keep track of the prospect. This is your team roster, without a roster there is no team and you cannot compete.

Step 3: Add them to an auto-follow up system such as Get Response. Without scheduling a competition a potential opportunity is lost.

Step 4: Schedule follow up phone calls with a purpose. The captain of the team without a game plan is sure to lose.

Remember, we want you to reap the results of winning sales and empowering you to remain persistently motivated and satiated with passion and creativity to continue to drive sales. We can lose sight of the goal when we lose sight of the game plan and the team members that made it a success.

Look for more small steps that produce BIG results!

 
 
 

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