Internet Video Viewing and the Impact on Business

Inconceivable is the notion of conducting business without multi layers of internet use. E-mail, social media, websites, and research are just a few of the uses every business must embark on to ensure their success. Annually, Mary Meeker researches the latest in internet trends that not only prove the insurmountable impact the internet has made on society, but when carefully examined will influence the way we should and do business today. In her 2015 she reports the critical growth in video and live streaming in our present

• The amount of time “vertical viewing”, has increased to 29% of our time as opposed to 5% just a mere five years ago. This is a result of the accessibility of video opportunities on mobile devices, primarily cell phones.

• 64% of the traffic on the web is video based content.

• Mobile viewing has also increased to 55% as opposed to desktop internet viewing.

• User generated live streaming is growing rapidly at 122% each year. On demand live streaming “NowTube” is complimenting the ever popular “YouTube” for live streaming of virtually any live event from gaming to business meetings across the continents. Again largely transmitted utilizing mobile devices.

• 87% of Millennial’s (ages 21-32) report that their cell phone is always within reach, yes 24 hours per day.

• Content posted by Millennial’s is done using a smart phone 76% of the time.

• Commercial grade drones are utilized more often than the average person realizes they are in use.

• It is interpreted that Millennial’s are less confident and less team oriented as a result of the advances in technology. They also tend to be money driven, entrepreneurial, creative, adaptable, and open to change.

• Freelancing is a growing trend in the workforce. It is estimated that 34% of the workforce engages in some aspect of freelancing income opportunities on the internet and video/live streaming freelancing is the leading field of choice.

You may be asking; what does all this have to do with my business? What you should be asking is: How can I ensure my business is utilizing or better yet inspiring technological opportunities to my target customer that utilizes video/live streaming? Reaching out to customers utilizing the internet is standard best practices and utilizing multiple platforms will result in inspiring big business.

If you would like support in developing “Vertical Viewing” video and live streaming promotions for your business, we are eager to team together with you to get the results you desire.

Visit our website at www.themeritgroupindy.com or call 317-805-4896 today!

Look for more small steps that produce BIG results!